What market has the NHL begun to carve out space for itself in?

The NHL has begun carving out space in the global market, which reflects its strategic move to expand the sport of hockey beyond its traditional North American stronghold. This is evidenced by the league's efforts to host games in various countries, such as the Global Series and the Winter Classic, which aim to reach international audiences and cultivate interest in hockey around the world. The NHL has recognized that growing its fan base and generating revenue opportunities in international markets can significantly enhance the league's profile globally.

The global market move also allows the NHL to tap into new sponsorships and broadcasting deals, thereby increasing its visibility and profitability. Successful international events and the participation of European players in the NHL highlight the increasing global appeal of the league. By focusing on this area, the NHL is positioning itself to sustain long-term growth and relevance in an increasingly interconnected sports landscape.